Basic Attention Token (BAT) is a token which is used in digital advertising on the Brave platform. Brave is a browser currently in development which integrates with the BAT ledger. BAT aims to remove all of the challenges faced by users, publishers and advertisers with regard to traditional advertising and offer a viable blockchain-based alternative. They want to allow the advertising to efficiently capture the attention of the user with negatively affecting all the parties involved. Users are rewarded for opting in to these advertisements. Users’ privacy is also protected through the anonymization of any data being sent to the advertisers and publishers. Middlemen are removed, meaning there’s more profit and less hassle. BAT is the token, built on the Ethereum blockchain, that is used as payment for users, publishers and advertisers.