adChain is digital advertising platform that uses the blockchain to decentralize the advertising business. Built using the Ethereum blockchain and its smart contracts, adChain can easily be integrated into existing advertising systems due to the fact that adChain follows programmatic industry standards. The adChain registry (a decentralized whitelist) is used to keep track of all publishers on the adChain network, and the community can vote fraudulent publishers out of the registry when needed (and are incentivized to do so) when a business or safety vendor collects enough evidence to provide a case for fraud. Advertisers benefit from adChain because the adChain registry makes it possible to fight the billion dollar advertising fraud industry.
adToken (ADT) is the Ethereum token used for voting, depositing, and challenging entries in the adChain registry.